Developing your product is just the initial step to selling your product. Effectively launching your product effectively is the key to success. If a mediocre product is marketed effectively it could outsell a higher quality product. A well known example of this is the marketing genius of Bill Gates. Microsoft was not the best operating system available when it was first introduced, but their marketing campaign was phenomenal.
Understanding how to successfully launch new products is essential for your business to be successful. You can spend thousands of dollars developing products and you need to learn how to quickly recover and profit from that investment.
I have written this article to review the basics of effectively launching a new product.
1) Create Consumer Excitement A vital component to a successful marketing campaign or product launch is to create consumer excitement in anticipation of your product release. Create and submit a well written, exciting press release about your product. If it is done properly your release could be sent to magazines, websites, radio or even television. Send an email to your prospects and customers announcing your new product and provide a link to your website or landing page that demonstrates or has information your product. This will generate interest leading to pre-sales before and sales at product launch.
2) General Partner Affiliates Recruit partners and affiliates who will help you promote and sell your product. Affiliates can help you reach thousands of prospects you may not be able to do on your own. Hire an associate responsible for finding partners and affiliates. Most successful internet companies have hundreds if not thousands of affiliates promoting and selling their products.
3) Create a Marketing Plan Create a tactical and strategic marketing plan to promote your products and business. Your plan should include reaching out to current customers, prospects and affiliates. It should also include utilizing organic search engine listings, ezine advertising and article marketing, pay per click advertising campaigns, and email blasting. These are usually effective online advertising campaigns for internet businesses.
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